For over a period of 6 months, the marketing and design teams tirelessly worked with Red Antler to evaluate and discover the actual value that would position Zenreach as the undisputed category leader. This eventually lead us to develop a comprehensive design and branding system that would help not only align the visual identity but to enable cohesiveness of how the Zenreach product was perceived, sold, and communicated internally and externally.
Historically, the company had an emphasis on the tactical portion of Zenreach's core wifi features, which quite frankly, was just one part of its enablement. The company is known for providing the latest technology to help brick and mortar business understand the real ROI on their marketing efforts. Something the company never boasted over.
Our task was to develop a scalable solution that would encompass the current company as it exists today, in addition to, the ambiguous future to come.
While expanding on our discovery and developing the assets, we wanted to enforce the notions of forward-moving progression, versatility, and candidness. We wanted to distinguish ourselves from the cliche cool-colors and soft corners that many tech companies (and more specifically SaaS) typically resorted to.