Zenreach is the intelligent engagement platform that helps brick and mortar businesses understand consumer behavior in the physical world, so they can efficiently and effectively connect with them and ultimately grow their bottom line.

Zenreach is the intelligent engagement platform that helps brick and mortar businesses understand consumer behavior in the physical world, so they can efficiently and effectively connect with them and ultimately grow their bottom line.

Zenreach is the intelligent engagement platform that helps brick and mortar businesses understand consumer behavior in the physical world, so they can efficiently and effectively connect with them and ultimately grow their bottom line.

Zenreach is the intelligent engagement platform that helps brick and mortar businesses understand consumer behavior in the physical world, so they can efficiently and effectively connect with them and ultimately grow their bottom line.

Zenreach is the intelligent engagement platform that helps brick and mortar businesses understand consumer behavior in the physical world, so they can efficiently and effectively connect with them and ultimately grow their bottom line.

zr_branding_hero

For over a period of 6 months, the marketing and design teams tirelessly worked with Red Antler to evaluate and discover the actual value that would position Zenreach as the undisputed category leader. This eventually lead us to develop a comprehensive design and branding system that would help not only align the visual identity but to enable cohesiveness of how the Zenreach product was perceived, sold, and communicated internally and externally.

Historically, the company had an emphasis on the tactical portion of Zenreach's core wifi features, which quite frankly, was just one part of its enablement. The company is known for providing the latest technology to help brick and mortar business understand the real ROI on their marketing efforts. Something the company never boasted over. 

Our task was to develop a scalable solution that would encompass the current company as it exists today, in addition to, the ambiguous future to come. 

logosketches

While expanding on our discovery and developing the assets, we wanted to enforce the notions of forward-moving progression, versatility, and candidness. We wanted to distinguish ourselves from the cliche cool-colors and soft corners that many tech companies (and more specifically SaaS) typically resorted to.

zr_logo
zr_logotype@3x
Font
Red2
Black2
Blue2
Gray2
SuperDuper_6503-Edit
merch-port
routerinstall
patron
Wifi
Line Chart
No
Search
Pencil
Messages
Person
Location
Zenrach Ill: Store
Browser
Wifi Sticker
Local Business PAge
Mobile Hero
Mobile Nav
Facebook Ad
Zenreach Instagram Ad
Billboards